Social Media Promotion

What: End-to-end campaign marketing across offline and digital channels tailored to constituency culture and media habits.

Why: Cohesive messaging boosts reach, recall, and credibility across TV, print, radio, OOH, and social.

Includes: Message house, media mix, creatives in Tamil, media buying, influencer tie-ups, and ORM.

Outcomes: Higher share-of-voice, positive sentiment, and cost-effective reach among target voter segments.