D2D Campaign

What: Structured door-to-door outreach to engage households, understand issues, and drive persuasion and turnout at the booth level with trained volunteers and scripts in Tamil.

Why: Personal contact remains the highest-impact channel for local elections; it builds trust and converts undecided voters efficiently .

Includes: Micro-route plans, volunteer training, talking points, data capture forms/apps, daily tracking dashboards, and feedback loops to the war room .

Outcomes: Increased awareness, accurate voter sentiment mapping, and measurable GOTV lift per booth .